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PANAOVUM

MARKET PERSPECTIVES

Middle East: assess partnerships and market access country by country.

The Middle East includes markets with different production structures, commercial channels and priorities. A project focused on distribution requires different assessments from an industrial collaboration on incubation, nutrition or farming.

PANAOVUM aims to develop this dialogue through qualified participants, connecting commercial needs with operating conditions and the requirements of the specific product.

Illustration of a food distribution platform
Illustration of the industrial model

Production and industrial expertise

Opportunities may concern technology, animal health, processes, training and the organisation of activities. Initiatives announced by Saudi Arabia’s MEWA ministry to strengthen the value chain show the importance of also considering local production and specialist expertise. MEWA source

Distribution and continuity of supply

Origin, product characteristics, storage conditions and delivery times need to align with destination channels. Discussions with distributors and logistics operators should clarify responsibilities, documentation and batch management. Assessment considers the cold chain where required and the actual conditions of trade routes.

Requirements defined for the product

Certification pathways must be checked within their specific scope. For Saudi Arabia, SFDA specifies Halal slaughter certification for shipments of meat, poultry and related products. This does not amount to blanket certification of all a group’s activities. SFDA source

Set up the first discussion

What information is useful to a distributor?

The country, sales channel, product category, requested specifications and logistics conditions help define the scope of the assessment.

How is an industrial contribution assessed?

It is necessary to identify the process to develop, available expertise and local requirements in order to build a proposal suited to the individual project.

From dialogue to a project.

Expertise, local knowledge and industrial vision: let us start with a concrete need.

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